Food, Drug, Cosmetic, and Dietary SupplementsThe most significant challenges that advertisers face with health and dietary supplement advertising is substantiation of health claims. The attorneys at The Lustigman Firm represent companies that market and distribute food products, pharmaceuticals, cosmeceuticals, dietary supplements, “health” foods, and diet products who are facing regulatory investigations and litigation, competitor challenges, or litigation. Look for someone with experience. The Lustigman Firm focuses its legal practice on serving the needs of the advertising and promotions community. Contact The Lustigman Firm to talk directly to an advertising law attorney about your pharmaceutical, cosmeceutical, or dietary supplement advertising challenge. The FDAThe First Amendment to the Constitution protects truthful advertising for lawful conduct. But the FDA has, historically, had almost unlimited discretion to make decisions on what it deemed to be the truth. In the past, the FDA would forbid marketers from including disease or health condition claims on products that did not have FDA approval. After the Nutritional Labeling and Education Act of 1990, a marketer could include a disease or health claim on its label if it had pre-approval. But this led to legal challenges, and ultimately to changes in the scope of FDA actions. U.S. courts have decided that the government cannot place an absolute ban on potentially misleading information if it can be presented in a way that is not deceptive. The court ruled that it is better to have more disclosure—disclaimers on packaging—than to suppress free speech. Moreover, the Dietary Supplement Health and Education Act of 1994 (DSHEA) was enacted as a result of public debate concerning the importance of dietary supplements in promoting health, the need for consumers to have access to current and accurate information about supplements, and controversy over the FDA regulatory approach to dietary supplement products. While marketers are still limited to the types of claims that can be made for supplement products and are required to possess adequate substantiation, DSHEA revolutionized the marketing and sale of dietary supplement products. At The Lustigman Firm, our lawyers are prepared to help clients strike the right balance in advertising and labeling and, when affected by excessive government regulation, to fight for the client’s First Amendment rights to speech. Lawyers from The Lustigman Firm provide:
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